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MetaGU Launches CargoF ™ - A low cost Flash™ Casino Game Generator and ‘Deep Rebranding’ solution.LONDON – Jan 21, 2010. With its award winning Cargo™ system, Meta Games Universal Ltd (MetaGU) has already proven it is possible to develop high quality casino games without computer programming skills. MetaGU now brings those advantages to the Flash based on-line Casino and Instant-Play markets with the launch of its CargoF™ Flash Casino and Instant-Play game generator, including “Deep Rebranding" facilities. The online Casino and Instant-Play market is plagued with identical looking games; often to the point where a player could forget which operator's website he's currently on. Developing good custom content has been a slow and expensive process, but has been the only way for operators to own and control the content they display to the player. Now with CargoF™ operators can take control and give players a unique experience. CargoF™ provides the ability to do take an existing game and do "Deep Rebranding". Customers can produce games themselves which look and feel completely different, but which have the same game mechanics and maths. This is radically different from the "shallow rebranding" that many game development companies provide via standard re-skinning systems, where players can tell that the game is a copy. "In today's very competitive market it's difficult to see how operators can survive by having the same content as everyone else. It's a classic case of a 'race to the bottom'.” Said Owen Cullum, CEO of Meta Games Universal Ltd. “CargoF™ will shake up the market." CargoF™ is a low cost solution for operators and platform providers. It provides a friendly Graphical User Interface (GUI) where Casino and Instant-Play games can be generated. The designer never cares about computer programming and because the game executables are automatically generated at a guaranteed quality, it streamlines the testing and approvals stages. “We use this tool internally to develop our range of games, which are available for licensing and rebranding” said Tobias Selwood, CTO of Meta Games Universal Ltd. By utilizing CargoF™, operators will be able to differentiate themselves with uniquely branded content and rapidly update their games library in response to changing market conditions. Platform providers will be able to provide their customers with the means to generate and rebrand content and reduce customer churn. CargoF™ will be available for private demonstrations at the IGE show at Earls Court, London between the 26th and 28th of January, 2010. After the show, a free trial version of CargoF™, along with free-to-play games from the MetaGU games library will be available and additional information, at www.metagu.com. Contacts Meta Games Universal Ltd, London -------------------------------- About Meta Games Universal Ltd
Meta Games Universal is an independent software company founded by successful experienced developers in the field of regulated casino / VLT gaming machines and the associated servers. The company was founded in 2007 and in 2008 its Cargo™ game generation system won an innovation award from Casino Journal. Previously, the founders, Owen Cullum and Tobias Selwood, played key roles in the development of Cyberview Technology’s SBG platform handling over 8000 gaming terminals simultaneously. Owen also led the team that developed Cyberview Technology’s Server-based downloadable platform, which was the first downloadable gaming system approved for use in US domestic Class III casinos. In addition, that system won a number of awards. Tobias, previously a software team leader at Cyberview Technology, was responsible for video terminal development and played a leading role in the development of Cyberview’s new generation server-based downloadable terminals. (Cyberview was acquired by International Game Technology in 2008). |
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